Clear communication. Strong relationships. Better work.
Intro
I’m Jacob Zamosky, and I’m pursuing a career in advertising as an account manager. I’m passionate about understanding what clients want, coordinating with creative teams, and making sure campaigns deliver real results. I thrive in fast-paced, collaborative environments and enjoy being the person who keeps everything moving smoothly.
REI CityLine
REI CityLine was the final creative campaign assignment for my advertising course, designed to replicate how agencies present real work to clients. Our task was to develop a full campaign for REI focused on “sustainable yet fashionable style,” combining research, strategy, and creative execution into a cohesive, professional deck. Over the span of 25–50 slides, we were expected to identify the problem, define the audience, build insights, create a strategic direction, and present original creative work that answered the brief.
My Role: As the Account Director, I was responsible for guiding the overall direction of the campaign and making sure our team’s work aligned with the brief. I helped lead communication between team members, organized our timeline, and ensured that our strategy and creative ideas stayed consistent throughout our time. My role focused on keeping the project structured, maintaining consistency across sections, and making sure our final presentation felt unified and ready to present.
Timeline: This campaign took place from October 10th to November 26th. Throughout that period, our team met regularly and worked on the project in stages, starting with research and understanding our audience, then moving into strategy, and finally developing the creative executions and building the full pitch deck. We made steady progress each week, coordinating roles and refining our ideas until the final presentation was complete.
Vista Life Sciences Social Media
VistaLifeSciences is a healthcare-technology organization that builds software and assessment tools used in clinical, hospital, and global health settings. Their products support medical teams by improving data collection, patient assessment, and accessibility in both advanced and low-resource environments.
My Role: I completed this project independently. My work focused on researching Vista LifeSciences’ competitors, analyzing their online presence, and evaluating how Vista compares within the digital health space. I looked at competitor websites, branding, messaging, and product communication to see where Vista stands out and where they could strengthen their online presence.
Timeline: This project was completed over several weeks. I worked on it consistently in stages, collecting research, organizing competitor information, and building my final recommendations until the finished document was submitted.
